New Collection unveiled at India Design ID 2017

Posted on - 30 March 2018


What if a 2500-year-old story can be told in new ways? What if the understated can make a statement?

At the recently concluded design event - India Design ID 2017, Hands was the most lively and vibrant booth among hundreds. The brand showcased carpets that could tell an ancient tale with new patterns, classic designs with a modern twist, outstanding geometric outlines, distressed look, minimalistic yet elegant, and never before seen shades.

The four-day-long event showcased the passion and craftsmanship through a diverse new collection that caught the attention of a lot of people during the exhibit. It is indeed a great platform and an enormous opportunity to be a part of the design hub that is carving a niche for itself globally. The Hands booth at the exhibit covered 320sqm which had more than 17 carpets ranging from traditional to contemporary styles.

The entry at the booth is praiseworthy with the arch-like structure supported by pillars, a chandelier and an enthralling Zalij blue carpet in the background with a floral element in the forefront. Handcrafted with botanical silk, this classic impression carpet is inspired by Arabic architecture.

Zalij blue carpet at the entrance

Carpets that were displayed outside the booth include:

Flare multi-coloured hand-knotted carpet in pure silk, wool and linen.

Flare Multi-Colour

Modern yet vintage in looks, Ayna Emerald hand-knotted carpet in pure silk, wool and linen.

Elixir Fuschia and blue carpet with a graceful pattern involve unexpected texture and depth. It is hand-knotted in pure silk and hand-carded wool.

Atia grey-blue carpet from the Lost Heritage collection, hand-knotted in bamboo and botanical silk.

Hands booth at India Design ID

The new Akasa purple gold hand-knotted carpet in pure silk, wool and linen.

Drawing its inspiration from an unconventional world, Mistral rust carpet is all the more appealing with a bold tint.

When one enters the booth, carpets belonging to different collection from Persian to Urbane are displayed. There was one carpet that took everyone by surprise -the 'Renaissance' carpet embellished on the ceiling. The carpet pattern resembles an Aubusson carpet, which has its origin in France. These carpets have grand designs of frames and cartouches hung with garlands. They have a clear, neo-classical, almost architectural monumentality and soft coloration reminiscent of Greco-Roman decorative arts.

Renaissance carpet on the ceiling

Every Hands carpet has a name which it has got from the pattern or the art woven on the carpet. But, here's an area rug named after its shape - Sphere, which was displayed on the table. This purple round rug is sculpted and has its colour emerging lightened as it moves to the centre.

Sphere sculpted carpet

On one side were carpets, like Mirall, Marquise and Umbra and on the other side were Blossom, Kinetic and Alluriana. The new Mirall blue gold with abstract patterns which makes it both elegant and sophisticated. It is hand-knotted in linen, pure silk, and wool. Marquise teal hand-knotted carpet in bamboo and botanical silk gives it an organic feel. Umbra hand-knotted carpet in pure silk and wool is one of the recherché carpets from the collection. Alluriana yellow-beige carpet takes the centre with its inspiration from floral wood carvings. It is hand-knotted in bamboo silk. Adjacent to it is the Blossom red black carpet from the Urbane Collection, which is knotted in Tibetan knot style with botanical silk. Right next to it is the Kinetic taupe carpet from the same collection with the same material.

From left: Umbra, Alluriana, Blossom, Kinetic

Apart from the contemporary designs, the Persian carpet collection also graced the walls of the booth. The collection includes- Isfahan hand-knotted carpet in hand-spun wool, Guldani with floral patterns, Gumbad finely hand-knotted carpet in wool and botanical silk, Gobekli hand-knotted Turkish design in pure wool and Oushak inspired from early Turkish carpet weaving which is hand-knotted in hand-spun wool.

The latest Persian carpet collection

The new collection, stunning designs and vibrant colours are not all it was, the unique pieces also stirred the emotions of those who came to visit the booth. "Charming", "opulent", and "a warm feeling" are the words used by the visitors to describe the carpets. If only a glimpse can conjure so many expressions, imagine what the carpets can do when they are laid on the floors of your home.

Marquise teal and Mirall blue gold carpets


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